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Being in love can end up being pretty pricey in the United States. In fact, total spending on Valentine’s Day last year was expected to reach $19.7 billion (that’s billions with a B).
But just what are we spending all that money on?
It shouldn’t come as a surprise that when it comes to presents on the most romantic day of the year, of Americans plan to give candy, which is followed closely by greeting cards, an evening out , flowers and jewelry .
Here’s a deeper look at the numbers behind Valentine’s Day, courtesy of a consumer survey conducted by Prosper Insights and Analytics for the National Retail Federation.