THE BUSINESS OF LOVE [INFOGRAPHICS]
Being in love can end up being pretty pricey in the United States. In fact, total spending on Valentine’s Day this year is expected to reach $19.7 billion (that’s billions with a B). But just what are we spending all that money on? It shouldn’t come as a surprise that when it comes to presents on the most romantic day of the year, 50% of Americans plan to give candy, which is followed closely by greeting cards (47.9%), an evening out (38. 3%), flowers (36.4%) and jewelry (19.9%). Here’s a deeper look at the numbers behind Valentine’s Day, courtesy of a consumer survey conducted by Prosper Insights and Analytics for the National Retail Federation.