Nowadays, you can buy everything from books to bath soap online. Thanks to Lara Fitch, you can also add local, artisanal products to that list.
Fitch is the founder of Strolby, an e-commerce marketplace that sells products and merchandise from local, artisan shops. Launched in September of 2013, Strolby lends a personal touch to e-commerce. Unlike giant amorphous retailers, Strolby, whose name comes from the idea of "strolling" by boutiques, provides its customers with information regarding where a product came from, as well as who made it.