Free Enterprise Staff  | April 1, 2016

This Company is Building Confidence, Character, and Camaraderie Through Military-Inspired Fitness

After serving two tours in Iraq, surviving a suicide attempt, and overcoming homelessness, Danny Farrar changed his destiny by starting his own company. An avid athlete and martial artist, Farrar joined forces with his friend and former colleague, Dave Posin, in 2007 to start their own gym.

SOLDIERFIT, a 2016 Blue Ribbon Regional Finalist, is a military inspired fitness and training company with a focus on personal and physical growth. Using military basic training techniques, Farrar and Posin design fitness programs that include boot camp classes, kids’ kadets, personal and athlete training, and martial arts—all with a focus on building character and camaraderie among their students. After nine years in business, they offer 444 classes a month across three locations in Maryland.

True to their service background, SOLDIERFIT is dedicated to giving back through its involvement in the military community. Farrar is president and co-founder of nonprofit Platoon 22, an organization that helps veterans combat depression and suicidal tendencies after their service. They are also active in other charitable organizations like Nourish Now, The Wounded Warrior Project, and Big Brothers Big Sisters.

With plans to soon open their first franchise location in Virginia, SOLDIERFIT has set their sights on expanding their presence across the mid-Atlantic region and eventually all the way to the West Coast.