The Super Bowl Couldn’t Happen without Small Business. That’s Just the Way the NFL Likes it.
Welcome to #BizUnited, a new series highlighting innovative partnerships between large corporations and small businesses across America. Check back periodically for new installments. Putting on the Super Bowl isn’t all fun and games. Just ask the city of Minneapolis and the NFL, who have been planning for three years behind the scenes for the NFL’s annual spectacle. And with good reason. The Super Bowl, and the ten days of festivities proceeding it is expected to bring more than a million visitors to town. And with them come $340 million to the regional economy, according to Minnesota’s Host Committee. And although the game isn’t until this Sunday, the extravaganza is well underway. With concerts and parties to throw comes billboards, multiple performance stages, a zip-line across the Mississippi River, 10,000 colorful Super Bowl themes boxes backed and stacked with gift gear, tons of food, and a lot more. Don’t forget, there’s the setup […]