My #BizUnited Story: Why Our Small Business Counts on Larger Companies
See how these comprehensive brand experts rely on large companies to build on their small business goals.
—Cross-posted from The Corporate Citizenship Center—
The Corporate Citizenship Award for Best Health and Wellness Program recognizes efforts to improve the health and wellness of employees or communities. While all of the 2015 finalists show the significant, positive impact businesses have around the world, Xylem Inc. was named this year’s award winner.
For every minute that goes by without CPR intervention, the survival rate of a teen or adult in cardiac arrest drops as much as 10%. According to the American Heart Association, Hands-OnlyTM CPR is equally as effective as CPR with breaths, and people are likely to feel more comfortable performing it. To improve survival rates among cardiac arrest victims, Anthem Foundation committed $12.4 million to the American Heart Association over eight years to introduce the proven Hands- OnlyTM CPR (HO-CPR) technique. The program teaches anyone how to save a life in just 60 seconds with two steps: call 911 and push hard and fast in the center of the chest to the beat of the Bee Gees’ hit “Stayin’ Alive,” or another song with the correct rhythm (at least 100 beats per minute). To promote the program, Anthem launched a mobile tour composed of interactive sessions led by certified instructors to deliver in-person training in 29 markets. Additionally, the company spread the word through flash mobs, classes at fire stations, shopping malls, and high schools, and it debuted new program TV and Radio PSAs and Digital Promotions. Thus far, Anthem has successfully trained 3,316,105 people online and 48,328 people at live events. It has made 3.1 billion national and local media impressions.
According to Share Our Strength, one in five children struggle with hunger in the United States. PepsiCo’s Food for Good program aims to tackle childhood hunger head on using its expertise in taste, nutrition, and distribution. Food for Good, a social enterprise within PepsiCo, was created in 2009 by employees who wanted to make a meaningful impact in U.S. urban communities. The program creates innovative, break-even solutions to make healthy food physically and financially accessible for low-income families. Food for Good activities include summer and afterschool meal programs, pop-up farm stands, and other pilots to make healthy food accessible for low-income families year-round. For example, the farm stands address the issue of food deserts in U.S. communities by developing a community-designed model to sell healthy food in convenient spaces. In addition to providing healthy food, these farm stands help break the cycle of poverty by employing members of the community to run the stands. In 2014, Food for Good provided 1.4 million meals and 6.1 million servings of grains, dairy, fruit, and vegetables. Since 2009, Food for Good has delivered more than 4 million meals and more than 17 million servings of grains, dairy, fruit, and vegetables.
Xylem Watermark focuses on and is committed to providing sustainable access to water, sanitation, and hygiene solutions to many of the world’s most vulnerable communities. By improving access to water, sanitation, and hygiene (W.A.S.H.), the World Health Organization estimates that 9.1% of the global burden of disease and 6.3% of all deaths could be prevented. Xylem’s brand promise is to “solve water.” Launched in 2008, Watermark has delivered W.A.S.H. solutions and programs in communities around the world. Projects include constructing new water points, renovating washrooms and sanitation systems for schools, and repairing handwashing facilities at school handwashing stations or in individual homes. To make a global impact, Xylem partners with Water For People, Planet Water Foundation, China Women’s Development Foundation, and Fundación Avina. W.A.S.H. programs have been active since 2008, evolving over time to meet the needs of various beneficiary communities and business objectives. In that same time span, more than 300 Xylem employee volunteers participated in field work with Xylem nonprofit partners, becoming advocates for global water solutions and witnessing the impact firsthand.