The meteoric rise of new media has presented an opportunity for widespread job creation. However, as The Huffington Post explains, small business owners are often reluctant to hire a full time "tweeter" despite the potential gains. Innovation in social media presents a big opportunity for job creation and we expect to see more jobs created as a result.

"The secret for these companies is to have identifiable people whose job it is to tweet," Paul Carr told New York Times blogger MP Mueller in a piece posted today on "You're the Boss," the NYT blog on small business.

That's the first time I've ever heard it spelled out. New media is creating jobs in small businesses if only the small business owners recognize that new media needs full-time workers filling the jobs. What small business is going to hire someone to "tweet" all day?

Naturally, Carr, who is making the recommendation, is also a blogger and a journalist, someone getting paid for writing up suggestions, not for making payroll.

Read more about a business man who increased revenue by $46 million by investing his time in new media.