Meet CEO Lauren Bush
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Lauren Bush is known for her family's affiliation and work in politics, however she decided to make a difference in a different manner. In 2004, Bush traveled the world working to aid hungry children as an honorary spokeperson for the United Nation's World Food Program. In an attempt to impact the world hunger problem, Bush launched FEED Projects, a line of trendy bags and later on added clothing and accessories in order to raise awareness and funds for aid.
According to Fast Company, Bush, through FEED Projects, has provided over 58 millions meals and sold over 550,000 bags. Fast Company sat down with Bush and asked her about how she was inspired to launch FEED.
What's your big idea?
My big idea was very simple- to create a reusable shopping bag that would FEED one child in school for one year.
What was the inspiration for FEED?
FEED is inspired by the idea to make giving back to help fight world hunger really accessible and easy for anyone and everyone. By attaching a clear donation to a consumer product, a bag, you can empower people to shop and do good at the same time. The inspiration for the design of the original FEED 1 bag was the bags of food rations I saw being distributed around the world.
What problem did FEED first try to address?
The problem FEED has addressed from the beginning is that of world hunger. It is seemingly an overwhelming and insurmountable world issue. We wanted to make giving measurable and show people that it can be easy to help in large and small ways. FEED may not solve world hunger, but to date we have been able to give over 55 million school meals to kids in the poorest countries around the world.
Read more about Lauren Bush's work to fight world hunger on Fast Company.