Plaintiffs to Soap Maker: Come Clean on Claims

Mar 28, 2012

Dial is going to get its hands dirty to defend itself against a pair of lawsuits over a humorous ad campaign to promote its Magnetic body wash for men. Two separate lawsuits have been filed in San Diego claiming that the soap—described on the bottle as “Pheromone-Infused, Attraction Enhancing Body Wash”—contains insufficient amounts of pheromones to attract women.--Courthouse News Service, February 14, 2012

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