A Toast to the Cachaça-Whiskey Agreement
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Every connoisseur knows that the older the spirit, the better it is. After aging for nearly a decade, the Cachaça-Whiskey agreement is ready to be enjoyed.
This month, the U.S. Government agreed to start the process to recognize Cachaça as a distinctive product of Brazil. In turn, Brazil will designate both Bourbon Whiskey and Tennessee Whiskey as distinctive American goods. This will allow for greater trade in spirits between the United States and Brazil. While not the most far reaching agreement signed on the occasion of President Rousseff’s visit to Washington, D.C. this month, this agreement shows the dedication of the two countries to deepen their trade relations.
Cachaça, a distilled spirit made from fermented sugarcane, is the key ingredient in Brazil’s national drink – the Caipirinha – and an integral part of Brazilian culture, history, and image abroad. But it has long been confused with Caribbean and Central American rum due to labeling requirements in the United States.
Bourbon Whiskey and Tennessee Whiskey have been sold in Brazil for many decades but still face market barriers. This agreement will help overcome one major barrier helping position the U.S. spirits in the growing Brazilian market.
We have long advocated for this “double recognition” of Cachaça and Whiskey and applaud the decision by both governments to further the bilateral relationship.
A toast of Cachaça and Whiskey to a very productive month by our governments and private sector!