Hiring Our Heroes Touted in Parade Magazine
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Nestled between Ask Marilyn and an article on “Easy Fixes for Common Household Appliance Problems” was a profile of Medal of Honor recipient Dakota Meyer this weekend’s Parade magazine.
For those who don’t know, Parade is the most widely read magazine in the U.S., with a circulation of 32.2 million and a readership of nearly 70 million, so being profiled in the magazine is a very big deal for a self-described “farm boy from Kentucky.”
Meyer discussed the U.S. Chamber’s Hiring Our Heroes campaign and its’ new guide to personal branding, sponsored by Toyota. The guide helps military veterans and transitioning service members describe their skills and better market themselves to employers.
“Many younger veterans, those who enlisted right out of high school, are stepping in front of an employer for the first time,” says Kevin Schmiegel, a vice president of the Chamber of Commerce and a veteran himself of 20 years in the Marine Corps….
For Schmiegel, there’s an added urgency to get vets employment help. “I see this as a national security issue,” he says. “How many people are going to want to serve in an all-volunteer force if they’re 50 percent more likely to be unemployed?”
The hope is that Meyer, who will be speaking at selected job fairs, can be the face of change…..Asked what he’d like to do for his career, he doesn’t hesitate: “Make a difference.”