Would you consider your business an archetype or a stereotype? Archetype businesses are constantly innovating and raising the bar for competitors; stereotype businesses are conventional by design, but unlikely to lead the pack. Being an ‘archetype’ is crucial if you intend to be a leader in your industry, according to Jay Ehret, founder of TheMarketingSpot.com. He offers a simple way to determine your business' type:

How do you know if your business is an archetype? You don’t fit neatly into any category. You do stuff that other businesses are afraid to do. You get copied, and you get chased.

Turning your business into an archetype requires “tapping your entrepreneurial spirit.” Forget the competition: think about what you have to offer and create something new.

Click here to read the full article in The Washington Post.