In anticipation of Sunday’s big game, small businesses across Indianapolis are working overtime to prepare for thousands of football fans that will converge in the city for Super Bowl XLVI. According to the National Football League, a typical Super Bowl game brings in between $150-$400 million to the host city.

Rosevelt Colvin is a former New England Patriots linebacker, but his attention this weekend will be on his business. Colvin and his wife Tiffany own a small gourmet food company in Indianapolis and have been preparing to cash in on this year’s Super Bowl since mid-2010. They are expecting to sell more than 15,000 items over the course of the weekend and will be handling the NFL tailgate on Sunday. Like many small businesses, Colvin is working hard with a small, dedicated crew: “We look like a franchise, but it’s my wife, my mother-in-law and another woman on the back end.”

Victoria Middlebrook, owner of a catering company in Brownsburg, Ind., won a contract to provide food at the NFL’s Super Bowl Tailgate Party. Tasked with preparing a pasta station that will serve 2,000 people, Middlebrook is doing her best to plan ahead: “Because of the logistics for this you can’t just run out and grab more supplies,” she said.

Accommodating thousands of potential new customers this weekend is no small task for small businesses, though the real challenge is meeting a higher level of demand without sacrificing quality. While a spike in sales is certainly welcomed, ensuring their patrons are offered excellent products is the key to success. “I wish it was [about] profit,” said cookie company owner Kim Neeley. “That was my intention, but because it is a scope that I have never done before, it will probably be more name recognition, [which] is OK with me.”

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