Not every idea is going to be the next big idea. Game-changing schemes and industry-shaping innovations unfortunately represent the minority of the latest and greatest ideas from today’s entrepreneurs. Those who do go on to become successful business leaders—like the Bill Gates and Mark Zuckerbergs of the world—truly understand what it takes to reach the top.

A recent article from Forbes examines Transformative Entrepreneurs, a new book by Jeffrey A. Harris, which outlines eight key elements that make up transformative ideas and the leadership qualities required to bring them to life.

1. It’s all about the people. At the core of a great idea, a strategic plan, and successful execution are its people—entrepreneurs with a real passion for winning are essential.
2. Seek innovation that begets invention. Meaningful commercial importance is vital to transformative ideas. Innovation must be coupled with invention to succeed.
3. Find enough venturesome capital. Sufficient capital with dedicated, knowledgeable counsel is a necessity for nearly all new businesses striving to make it.
4. Create a formidable and durable business model. Your business model must be your competitive differentiator. Provide value to your customers in a sustainable and unique way.
5. Grab the next-mover advantage. Re-shape an industry by shifting gears; understanding how to provide value in an established market by making the next move can have real advantages.
6. Failure is an option. Learning from mistakes and determining a better approach after failure will help with the odds of success. Starting a business isn’t easy, but you must persevere through challenging times to get ahead.
7. Government matters. Successful entrepreneurs pay attention to government policies and use that knowledge to their advantage. Being in the know will get your business further than ignoring or fighting the government.
8. Innovate or die. In today’s connected, fast-paced world, standing by idly is surely to result in failure. Engage social media, follow the trends and keep moving—it will only help keep your idea afloat.