Cash Mobs Come to the Rescue

May 1, 2012

It's the kind of mob any business would be happy to host.

In an effort to support struggling small businesses, cash mobs commit to spending at least $20 in a store, responding to a call sent out over social media.

The Today show reports on a recent cash mob event at a Los Angeles store.

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In just six months, more than 200 mobs have descended on small businesses, from Maine to Tennessee to Oregon, according to the Today report.

In fact, the man behind the idea--himself the son of a small business owner--recently motivated buyers around an inaugural Cash Mob Day in March.  As Anthony Samtoy told the Today show, "I think it speaks a lot to people’s desire to connect with their community, to benefit their community, to reinvigorate businesses in their communities."

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