Yesterday the U.S. Chamber continued a weeklong push to highlight their plan for jobs by employing a first-ever tactic in the advocacy space, a Twitter worldwide promoted trend.  From midnight to midnight following the State of the Union, every visitor to Twitter.com saw messages from the Chamber asking Washington to #GetSerious about jobs, and #TelltheWhiteHouse that it’s time to work together with Congress and the business community.  When these hashtags were clicked, a jobs-focused Tweet from the Chamber like the one below would appear directing users to action:

#TelltheWhiteHouse to #getserious about jobs.We have a plan, let’s get it done: bit.ly/xGV3iF #SOTU

— U.S. Chamber (@uschamber) January 25, 2012

Recent studies have demonstrated the hyper-political nature of Twitter’s user base, and reaction in the Twittersphere to the State of the Union provided further evidence of that. To capitalize on this buzz, the Chamber fielded its promoted trend when the conversation was hottest- the morning following the President’s address.  Thanks to this innovative effort, 41 million people were able to see the Chamber’s jobs message yesterday.  Those impressions are only part of the story, though, as more than 50,000 took action by sending their own tweets using the Chamber’s promoted keywords.  Judging by the response, it’s clear that Americans agree it’s time to get serious about jobs:

#TellTheWhiteHouse to support startups, entrepreneurship and American innovation!

— Venmo (@venmo) January 25, 2012

#TellTheWhiteHouse to approve #Keystone and jump-start a real jobs recovery!

— Inez Feltscher (@InezFeltscher) January 25, 2012

Before the next State of the Union address, talk to a small biz owner. #TellTheWhiteHouse

— ULearnSocialMedia (@ULrnSocialMedia) January 25, 2012

The WH needs to #getserious about our economy, devastating debt and creating more American jobs. the time for rhetoric is over.

— Whitney Clark (@twitclark) January 25, 2012

The conversation’s only begun. Americans are still weighing in on Twitter and Facebook, telling us what they liked and didn’t like about the president’s speech. Look for the Chamber to provide new ways for you to lend your voice online as we continue to tell Washington to get serious about jobs.