It's Time to #GetSerious about Jobs

Jan 25, 2012

In this time of persistently high unemployment and crushing government debt, it's critical that the White House and Congress to work together and get serious about creating jobs.  That's why today the U.S. Chamber launched a groundbreaking new advocacy campaign to ensure that job creation be the primary focus in Washington.

Following on the heels of a nationwide print ad buy outlining its jobs agenda, the Chamber becomes the first advocacy organization ever to employ a worldwide Twitter promoted trend. The trend "#GetSerious" will be seen by every visitor to the Twitter.com homepage and many popular desktop and mobile applications for 24 hours.  When clicked, Twitter displays messages from the Chamber with specific direction on how they can lend their voice to the debate, like retweeting, submitting questions for the President via YouTube, and giving their feedback on last night’s State of the Union address

This is a major undertaking, and it's not something we take lightly. The first-of-its-kind strategy, and the supporting efforts on and offline, underpin the importance of the challenges our nation faces.  Like small businesses all over the nation, the Chamber understand the importance of employing new strategies in a rapidly changing marketplace.  That's why we've worked hard to foster an online support network that's unmatched in the association sphere, with nearly half a million supporters on Facebook and Twitter and millions more who stay connected via email and traditional communications.

Following a State of the Union address in which too many of the President's "solutions" were based on more government, taxes, and regulations, the Chamber will be calling on the massiveTwitter community, in addition to its current networks, to tell help tell @WhiteHouse it's time to #GetSerious about jobs.

Click here to lend your voice or watch the debate.

UPDATE: You might have noticed the #TellTheWhiteHouse hashtag. We decided to shake things up to help Twitter users engage the White House more directly to make sure they know there are effective ways to create jobs.

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