Honoring the Twinkie

Jan 11, 2012

Hostess, the company behind the Twinkie, sadly, filed for bankruptcy, but The Atlantic's Derek Thompson encapsulates the bigger meaning of the sponge cake treat. It's a story of ingenuity and creativity in free enterprise to make life a little sweeter [pun intended]:

The food processing industry in the U.S. is responsible for some $400 billion of sales each year, but their benefit for hungry Americans goes beyond their manufactured tastiness. By turning food into a manufacturing industry, companies have been able to hold down the cost of our snacks even as food inflation lurches every quarter. The cheap and indestructible Twinkie is a miracle of science, coordination, and cost-control on the part of Hostess.

Starting as a wholesale bread maker in Kansas City, MO, Hostess became an iconic brand by selling items like Twinkies, Ho-Hos, and Wonder Bread. Hostess is one example of how the food industry, not only keeps us fed and employs millions but gives us treats like the Twinkie.

Image by Larry D. Moore, used under a Creative Commons ShareAlike License.

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