Apr 2, 2013
from Forum for Innovation
Samsung’s newest smartphone is eye catching and not just for its hardware. Consumers are excited about a new feature that tracks the user’s eye movement to determine when and where to scroll the screen. This innovation is generating a lot of excitement, but Samsung cannot claim all the credit.
Mar 27, 2013
from Forum for Innovation
This is part 3 of a series looking at emerging industries. This post first appeared on the Forum for Innovation blog.
Inventions today lead to the industries of tomorrow.
Today’s emerging technologies let us peek at which applications and solutions will define business in the ensuing decades. Several nascent areas are particularly fascinating; in this post, we take a look at new fuels.
Mar 21, 2013
from Forum for Innovation
This article first appeared in Business Horizon Quarterly, a publication of the Forum for Innovation, an affiliate of the U.S. Chamber of Commerce Foundation.
Jan 8, 2013
from Forum for Innovation
This article first appeared in Business Horizon Quarterly, a publication of the Forum for Innovation.
When editors of Life magazine ranked Thomas Edison first on the list of “the most important people of the last 1000 years,” they were recognizing the importance of innovation to improving the material condition of mankind.
Sep 18, 2012
from NY Enterprise Report
Bring your own device (BYOD) is a growing trend fueled by employees who prefer to use their own products rather than the company’s, and by those who don’t want to carry two separate devices. Employers, for their part, are happy to avoid the capital cost of the devices, and sometimes also the monthly recurring usage costs.
Each of these motivators can represent real benefits for both employer and employee, but there are real risks, too.
Aug 20, 2012
from NY Enterprise Report
By now, most business owners are using some form of cloud computing. (In case you aren’t one of them, cloud computing is any software or computing resource made available over the internet.) Some may be using it to reduce IT costs and increase efficiencies, taking advantage of features like on-demand pricing, collaboration, and ubiquitous availability. Others are proceeding more cautiously, waiting for the technology to mature while issues like data privacy and security are better defined.
Aug 8, 2012
from NY Enterprise Report
Any small business owner can benefit from using LinkedIn as a personal branding tool. LinkedIn has an audience of over 70 million decision makers, has been developed purely for business to business purposes, and is, by far, the most appropriate business social media tool to drive qualified leads to you and your business.
If you want to use LinkedIn to get business leads, here are four tips that work.
Jul 9, 2012
from Forum for Innovation
This article first appeared in Business Horizon Quarterly, a publication of the National Chamber Foundation.
Jul 6, 2012
from NY Enterprise Report
Is your marketing department ignoring Pinterest in hopes that it will be just another fad? Did you know that Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in its history? Not only is it the fastest growing social media site today, but it is a great value for online video marketing because of its video SEO value.
May 25, 2012
from NY Enterprise Report
Your computer is an amazing productivity tool, yet it is also a great way to procrastinate. Instant messaging, email, YouTube, Twitter, and Facebook can make it hard to concentrate on tasks at hand. Many of us lack the willpower to ignore pop-ups and notifications as they come in, minute after minute, over the course of the day. However, there is a wealth of inexpensive software that can protect you from your own bad habits, and make it much easier to avoid distraction. Here are three ways to use software to help you focus on your work.
May 24, 2012
from NY Enterprise Report
You’ve tried everything: You’ve downloaded dozens of applications promising to make you and your employees more productive, read multiple tomes on the topic, and have tried many websites promising to increase your productivity. Most likely, only a few have worked and truly saved you time, effort, and frustration. In most cases, you’ve probably left the sites, deleted the applications, and tossed the books away.
May 16, 2012
from NY Enterprise Report
BestVendor
What is it?
BestVendor is a social sharing website that offers recommendations on apps and software that are beneficial for businesses. Since the recommendations come from other business owners and entrepreneurs, everything is tried and tested.
May 1, 2012
from NY Enterprise Report
Like so many of us who are working on our profiles and accounts such as LinkedIn, Twitter, and Facebook—plus blogging—another social media service to keep up with just seemed less than appealing.
Apr 24, 2012
from NY Enterprise Report
“Everyone in our office has an iPad,” says Stephen Jackson, co-founder and general manager of RDZ Media Group, LLC, a New York City–based mobile social media agency. “You really have to consider what you’re going to do with the tablet,” says Jackson. “In the beginning, it was a toy. Now, we see it as a serious business device.”
More and more, business owners are realizing that tablets can be used for more than games and catching up on TV shows—and they can actually be a boon to their businesses. Here are a few ways you can take advantage of tablet technology:
Apr 13, 2012
from NY Enterprise Report
That’s right, it isn’t business as usual anymore, and it hasn’t been for a few years now. Rating sites and social media—the internet—has changed things forever. Yelp, Yahoo, Google, Facebook, Twitter and now Google+—this is the new frontier and these sites require attention and demand relationships with others. Yes, relationships. That means listening and chatting. If you are a B2B business, this means you, too.
Apr 4, 2012
from NY Enterprise Report
Done right, video converts. From lead generation, to pipeline development to differentiating yourself during the sales process, online video marketing can provide your business with a strategic marketing edge. And taking advantage of video in your lead generation and sales efforts doesn’t have to be expensive. In fact, it’s never been easier.
Mar 23, 2012
from NY Enterprise Report
It’s no secret that modern businesses are awash in data. IBM’s recent CMO study shows that over 70 percent of marketers say that the data explosion is what they feel the most unprepared for, and it’s no wonder: every day we create an additional 2.5 quintillion bytes of data—so much, that over 90 percent of the data in the world today has been created in just the last two years.
Mar 12, 2012
from NY Enterprise Report
It was a little more than 10 years ago that a national conversation started about “the digital divide,” the fact that not everyone had the same access to digital technology. The infrastructure simply wasn’t there. Regions of the country were woefully underserved, and socioeconomic status dictated how easily you could connect with the world online. With time, that gap has narrowed. Advances in technology have made it possible for nearly everyone to have reliable access to the web. The playing field may not be entirely level, but it’s a lot smoother than it used to be.
Mar 9, 2012
from NY Enterprise Report
The buzz for 2012 is mobile. Everything is mobile; everything needs to be mobilized.
First, go to your mobile phone and if you have the ability to access the Internet, check your website.
If your phone doesn’t have this feature—first, put it on your list to upgrade your darned phone already—then borrow a friend or colleague’s phone to perform this test.
How does your website look? How does it perform? If you can’t easily see, read or interact with your website then next on your to-do list is update your website or have your web designer create a mobile version.
Mar 7, 2012
from NY Enterprise Report
Feb 28, 2012
from Forum for Innovation
This article originally appeared in Business Horizon Quarterly, a publication of the National Chamber Foundation.
Feb 24, 2012
from NY Enterprise Report
“You’re an analog player in a digital world”—a great line from Ocean’s Thirteen. I wonder: Is your company’s website a static brochure in a dynamic Web 3.0 world? Is it time to take the plunge and update your virtual presence? And if so, with so many changes in technology, how do you embark on redesigning your website?
Feb 23, 2012
from NY Enterprise Report
Over the last five years, company blogging has really taken off. A tiny fraction of those businesses are succeeding in their efforts, using blogging as a way to bring in leads through their sales funnel and converting those leads into paying customers.
So why isn’t your blog doing the same?
Feb 14, 2012
from NY Enterprise Report
If you haven’t become active on Quora already, you may soon miss the opportunity to use the platform before it gets as crowded and competitive as Facebook, Twitter, or LinkedIn. Hailed by some as the next big social media platform, this fast-growing and buzz-y question-and-answer site is a unique opportunity for marketers who want to promote the brains behind their brands.
Feb 14, 2012
from NY Enterprise Report
A client recently called. “I just lost my iPad,” she said. “And I have my company files on it, including all of our financials.” Without missing a beat, we were able to remotely erase all of the data she had on the iPad, change her passwords on the device and her email, and ensure that her critical data was protected. While the client was initially concerned about the risk of exposure her data faced between the time she realized she lost her iPad and the time we remotely erased that data, her data was protected because she took a few simple preventative steps.
Feb 7, 2012
from NY Enterprise Report
You know you should be blogging for your business, but maybe you just don’t know where to start, or you are fearful of how to sustain the momentum once you begin. Join the club. Most entrepreneurs I speak with have more fears about blogging than they have about their taxes. The first step in conquering these worries is to understand why you should blog.
Search Engine Optimization
Feb 2, 2012
from NY Enterprise Report
Best Buy has their employees engage in Twitter streams. IBM and Intel are encouraging blog participation. Big business is embracing social media in a big way. So what does this mean for you as a small business owner? How can you leverage your best assets–your employees– to spread the word about your brand without damaging the reputation of your business?
Feb 1, 2012
from NY Enterprise Report
Smartphones are sometimes described as pacifiers for adults. That only applies if the devices are treated like toys. Before downloading yet another restaurant finder or bird-themed puzzle game, consider the following apps to help improve productivity.
Manage Your Connections Better
Addieu
Jan 26, 2012
from NY Enterprise Report
As a business owner, you have many jobs—chief strategist, salesperson, and occasional employee therapist. If you haven’t already, you can add one more title to your job description—chief content marketing strategist. Due to the rise of social media and connectivity in general, content marketing has become essential to any business’s marketing strategy.
Jan 19, 2012
from NY Enterprise Report
Business buyers’ behavior has changed radically over the last several years. One big change has largely been driven by technology, specifically the Internet. Google fundamentally changed the buyer-seller relationship.
In the post-Google world, buyers can type in the name of any product or service and will receive dozens of web pages, white papers, and webinars that will educate them on that area. Prior to Google, buyers met with salespeople to get this information.