Technology

Small Businesses Need to Get Online and Understand Their Audience

Apr 29, 2013

The Internet may be ubiquitous, but small businesses are still challenged to make online work for them. At a break-out session at the America’s Small Business Summit, experts dished out advice about online and social media strategies.

Soo Young Kim, marketing head for Google’s Get Your Business Online noted that 58% of small businesses do not have websites despite the fact that “1 in 4 searches has a local intent.” “You want to be found when people are searching locally,” Kim advised.

Industries That Will Define the 21st Century: New Fuels

Mar 27, 2013
from Forum for Innovation

This is part 3 of a series looking at emerging industries. This post first appeared on the Forum for Innovation blog.

Inventions today lead to the industries of tomorrow.

Today’s emerging technologies let us peek at which applications and solutions will define business in the ensuing decades. Several nascent areas are particularly fascinating; in this post, we take a look at new fuels.

Industries That Will Define the 21st Century: Human Life

Mar 7, 2013

Inventions today lead to the industries of tomorrow.

The industrial development and impact that occurs within one century rests on the inventions of the prior century. The internal combustion engine, which was developed in the 19th century, gave rise to the automobile industry that dominated in the 20th century. Cars, in turn, gave rise to suburbs, highways, fast food, shopping malls, and the strategic importance of global energy stores.

The Key to Cybersecurity Is Public-Private Collaboration

Feb 25, 2013

Sophisticated cyber attacks are on the rise, most recently targeting federal agencies, media outlets, social networking sites, top corporations, and leading financial institutions. According to the U.S. government, China is by far the most significant perpetrator of state-sponsored cyber espionage, but other governments, such as Russia and Iran, are engaged in similar efforts.

The Smallest Businesses Face the Biggest Cyber Risks

Feb 22, 2013

While many of us long for the days when people had real-life conversations rather than truncated text chats, the reality is that the Internet is here to stay. And in the Internet Age, data is king.

As a small business owner, you collect customer data every day. And if you’re using the Internet, that data – along with all of your company’s sensitive information – is vulnerable to attacks.

Sticky Wicket in Dubai

Dec 6, 2012

To the average person, an international conference can seem like a tree falling in the forest with no discernable sound. Not so in Dubai this week, as the World Conference on International Telecommunications (WCIT), pronounced “wicket,” is looking at proposals to dramatically expand the UN’s International Telecommunication Union’s (ITU) authority over the Internet.

Yes, the whole Internet. The same one you use every day. Do we have your attention now?

Outdated Rules Shouldn’t Be Exchanged for Bad Rules

Better Broadband = Better Economy

Nov 9, 2012

As evidenced by AT&T’s announcement this week that it will invest an additional $14 billion in capital expenditures over the next three years to expand its wireless and wireline broadband networks, broadband continues to be a bright spot in the U.S. economy.

Steve Case on America’s ‘Secret Sauce’

Nov 1, 2012

The man behind the iconic “You’ve Got Mail” reminder says he knows the “secret sauce” that built the American economy. “Entrepreneurship is the reason that America has leading companies that employ tens of thousands of people, and we need to support and encourage these companies,” says Steve Case, co-founder and former chief executive officer of AOL, co-founder and CEO of investment firm Revolution, and chairman of the Startup America Partnership.

FTC, Stop Punishing Hacking Victims

Oct 5, 2012

What would you think if you saw the police fining a small business owner, whose restaurant was just broken into, because the small business owner was unable to stop the crooks from breaking into her restaurant? Would it make sense for a city inspector to punish a business owner for not complying with the building code – if the city council had never even formally promulgated a building code?

High-Profile Hacks Lead to New Interest in Cybersecurity Bill

Oct 4, 2012

Recent high-profile cyberattacks have renewed congressional interest in passing a stalled cybersecurity bill supported by the U.S. Chamber and the business community, according to the chair of the House Intelligence Committee.

Rep. Mike Rogers (R-MI) pointed to recent security breaches by China and Iran and threats from Russia. “Now there are new levels of threats, with very real consequences. Because of that, there’s a rekindled interest in getting something done in the lame duck.”

6 Steps to Protecting Your Company’s Data on an Employee’s Device

Sep 18, 2012
from NY Enterprise Report

Bring your own device (BYOD) is a growing trend fueled by employees who prefer to use their own products rather than the company’s, and by those who don’t want to carry two separate devices. Employers, for their part, are happy to avoid the capital cost of the devices, and sometimes also the monthly recurring usage costs.

Each of these motivators can represent real benefits for both employer and employee, but there are real risks, too.

Managing a Website Vendor

Aug 22, 2012

Want to create a website for your small business or overhaul your existing site but don’t have an IT department to help you? Have you decided to use a vendor but are worried about the site costing more than expected and not meeting your site launch date?

Here are some useful tips for managing a website vendor and ensuring the successful launch of an awesome site:

Plan ahead. If you don’t have goals for your website, what you want it to do, and how you want it to look, then your vendor won’t know either.

4 Tips for Choosing a Cloud Computing Vendor

Aug 20, 2012
from NY Enterprise Report

By now, most business owners are using some form of cloud computing. (In case you aren’t one of them, cloud computing is any software or computing resource made available over the internet.) Some may be using it to reduce IT costs and increase efficiencies, taking advantage of features like on-demand pricing, collaboration, and ubiquitous availability. Others are proceeding more cautiously, waiting for the technology to mature while issues like data privacy and security are better defined.

4 LinkedIn Tips for Personal Branding

Aug 8, 2012
from NY Enterprise Report

Any small business owner can benefit from using LinkedIn as a personal branding tool. LinkedIn has an audience of over 70 million decision makers, has been developed purely for business to business purposes, and is, by far, the most appropriate business social media tool to drive qualified leads to you and your business.

If you want to use LinkedIn to get business leads, here are four tips that work.

House Unanimously Supports Current Internet Governance Model

Aug 7, 2012

What makes the Internet unique is its interconnectedness. This characteristic has helped catalyze the explosive growth of the Internet in recent decades, enabling multiple stakeholders—from businesses to civil society to governments and to universities—to collaborate and foster unprecedented development and innovation in a wide range of industries. Under this multi-stakeholder governance structure, the Internet has gone from an academic novelty to the lynchpin of the global economy.

Medaling in Social Media

Jul 31, 2012

 

This Olympics, you don’t need a beam routine, a two-hour marathon time, or even a ticket to London to be a part of the games. With an anticipated audience of 4.9 billion worldwide, the Olympics will be seen in person, on television, and, more prominently than ever before, online.

Enough With the Distractions … It’s Time for Consensus-Oriented Cybersecurity Legislation

Jul 30, 2012

(Updated 7-31-12 at 7:30 AM)

In a July 27 letter to the U.S. Chamber of Commerce, Sens. Lieberman, Collins, Rockefeller, and Feinstein criticized the business community’s opposition to S. 3414, the Cybersecurity Act of 2012, a so-called voluntary standards program that would regulate 18 sectors of the already struggling American economy. The senators take the Chamber’s July 25 letter to task on two issues.

How Pinterest Videos Can Help Your SEO

Jul 6, 2012
from NY Enterprise Report

Is your marketing department ignoring Pinterest in hopes that it will be just another fad? Did you know that Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in its history? Not only is it the fastest growing social media site today, but it is a great value for online video marketing because of its video SEO value.

INFOGRAPHIC: No Business is Too Small for Cyberattackers

Jun 21, 2012

Worms ... Viruses ... Hackers ... Cybercrime in the United States is on the rise at troubling rates. And cyberattacks aren’t just problems for big companies.

According to this new infographic published by Veracode, 50% of small business owners think they were too small to be a target of a cyberattack, and yet 72% of the known hacker breaches that occured in 2011 affected businesses with 100 employees or fewer.

America’s Burgeoning App Economy

Jun 12, 2012

In an economy that continues to struggle, one bright spot is the so-called “app economy” fueled by the explosive proliferation of mobile devices and advances in wireless infrastructure. However, industry experts are concerned that regulatory overreach could halt the fast pace of progress.

There are more mobile devices than people in the United States. Smartphones, tablets and other mobile technology linked to high-speed broadband networks have revolutionized communication, entertainment, shopping, and the way in which we find information.

Cybersecurity: More Government Regulation?

Jun 1, 2012

One of the side effects of a world interconnected through the Web is the growing prevalence of bad actors who have figured out ways to steal business secrets, raid consumer financial information, and wreak havoc on business networks. With cyber threats on the rise, one of the growing debates in Washington is how to better protect businesses and individuals from them.

Unlocking Foursquare

May 30, 2012

Millions of times a day, whether checking out a new spot or visiting an old favorite, people share location with their social network. More than 20 million people use foursquare to communicate and discover new experiences, making it an incredibly powerful tool for businesses to connect with their customers.

3 Ways to Prevent a Computer Time Suck

May 25, 2012
from NY Enterprise Report

Your computer is an amazing productivity tool, yet it is also a great way to procrastinate. Instant messaging, email, YouTube, Twitter, and Facebook can make it hard to concentrate on tasks at hand. Many of us lack the willpower to ignore pop-ups and notifications as they come in, minute after minute, over the course of the day. However, there is a wealth of inexpensive software that can protect you from your own bad habits, and make it much easier to avoid distraction. Here are three ways to use software to help you focus on your work.

Tricked Out Tech for Business

May 24, 2012
from NY Enterprise Report

You’ve tried everything: You’ve downloaded dozens of applications promising to make you and your employees more productive, read multiple tomes on the topic, and have tried many websites promising to increase your productivity. Most likely, only a few have worked and truly saved you time, effort, and frustration. In most cases, you’ve probably left the sites, deleted the applications, and tossed the books away.

Wireless Mobility: Transforming Small Business

May 21, 2012

By Matt Millen, Vice President, Small and Medium Business Sales, T-Mobile USA

At one point or another, every major U.S. company was a small business.

Today, the U.S. has more than 27.5 million small businesses, some hoping to become the next Microsoft, Apple, Google, Krispy Kreme, Starbucks, and McDonald’s.

5 Tips for Better Company Website Photos

May 16, 2012

A picture may be worth a thousand words, but an ugly picture on your company website could easily send potential customers running.

The Wall Street Journal reports on two small business owners who learned that lesson the hard way:

“Sarah E. Endline, founder of chocolate maker sweetriot, found that out when she put blurry photos of her chocolate-covered cacao nibs on the company website in 2005.

Resources for Top Tech

May 16, 2012
from NY Enterprise Report

BestVendor
What is it?
BestVendor is a social sharing website that offers recommendations on apps and software that are beneficial for businesses. Since the recommendations come from other business owners and entrepreneurs, everything is tried and tested.

Google+ or Minus?

May 1, 2012
from NY Enterprise Report

Like so many of us who are working on our profiles and accounts such as LinkedIn, Twitter, and Facebook—plus blogging—another social media service to keep up with just seemed less than appealing.

House Defies Obama Veto Threat in Passing Cyber Measure

Apr 27, 2012
from Bloomberg
Copyright 2012 Bloomberg.
Eric Engleman
 
The U.S. House of Representatives raised the stakes in a debate with the White House over how best to improve the nation’s cybersecurity, passing a bill President Barack Obama called too weak and threatened to veto.
 

3 Reasons to Use a Tablet for Business

Apr 24, 2012
from NY Enterprise Report

“Everyone in our office has an iPad,” says Stephen Jackson, co-founder and general manager of RDZ Media Group, LLC, a New York City–based mobile social media agency. “You really have to consider what you’re going to do with the tablet,” says Jackson. “In the beginning, it was a toy. Now, we see it as a serious business device.”

More and more, business owners are realizing that tablets can be used for more than games and catching up on TV shows—and they can actually be a boon to their businesses. Here are a few ways you can take advantage of tablet technology:

Share Your Business Story on Facebook

Apr 20, 2012

Facebook Pages recently moved to a format that will help businesses and organizations better express their identities. Here are some tips to optimize your Page and to feature content that helps you keep connecting and telling your story in an authentic and engaging way: 

Mobile Apps for Entrepreneurs on the Go

Apr 17, 2012

Entrepreneurs today are frequently on the move, be it rushing to a meeting or traveling on a business trip. Fortunately, the mobile devices so many business owners rely on offer applications that can help record ideas and documents, facilitate logistics, and keep entrepreneurs plugged in to their business, even when out of the office. The Washington Post offers a list of apps that can be a big help to entrepreneurs.

It’s Not Business, It’s Personal

Apr 13, 2012
from NY Enterprise Report

That’s right, it isn’t business as usual anymore, and it hasn’t been for a few years now. Rating sites and social media—the internet—has changed things forever. Yelp, Yahoo, Google, Facebook, Twitter and now Google+—this is the new frontier and these sites require attention and demand relationships with others. Yes, relationships. That means listening and chatting. If you are a B2B business, this means you, too.

Improving Website Keywords Helps Online Visibility

Apr 10, 2012

Search engine optimization (SEO) has become an art form, balancing the accurate portrayal of website content with the complicated and evolving algorithms of search engines. It is obvious that effective operations online rely on website visibility, but what is not so obvious are the right keywords to offer that visibility. Fortunately, Entrepreneur has some advice for website owners looking to crack the code.

How to Get Started With Online Video Marketing

Apr 4, 2012
from NY Enterprise Report

Done right, video converts. From lead generation, to pipeline development to differentiating yourself during the sales process, online video marketing can provide your business with a strategic marketing edge. And taking advantage of video in your lead generation and sales efforts doesn’t have to be expensive. In fact, it’s never been easier.

One Tech Rule You Need to Know

Mar 28, 2012

There is one technology rule that even the most seasoned IT professional cannot prevent from happening: All Hard Drives Fail!  So even if you’re not a computer whiz, you should be familiar with the term “backup.” Unfortunately, too many businesspeople aren’t familiar with or have forgotten its importance. But repeating the rule under your breath three times and saying it frequently to your employees will lead to sound backup strategies.

5 Steps to Dealing with Data Overload

Mar 23, 2012
from NY Enterprise Report

It’s no secret that modern businesses are awash in data. IBM’s recent CMO study shows that over 70 percent of marketers say that the data explosion is what they feel the most unprepared for, and it’s no wonder: every day we create an additional 2.5 quintillion bytes of data—so much, that over 90 percent of the data in the world today has been created in just the last two years.

How to Build Your Small Business Website’s SEO

Mar 21, 2012

Websites and social media tools are increasingly critical for small business success, and being effective online means understanding and acting on search engine optimization (SEO). Optimizing online content to appear higher in the list of links returned in Internet-user search engine queries is challenging, but can result in more readers and, for small businesses, potential customers. Search Engine Journal offers 10 tips for how to improve site SEO.

The New Digital Divide

Mar 12, 2012
from NY Enterprise Report

It was a little more than 10 years ago that a national conversation started about “the digital divide,” the fact that not everyone had the same access to digital technology. The infrastructure simply wasn’t there. Regions of the country were woefully underserved, and socioeconomic status dictated how easily you could connect with the world online. With time, that gap has narrowed. Advances in technology have made it possible for nearly everyone to have reliable access to the web. The playing field may not be entirely level, but it’s a lot smoother than it used to be.

Going Mobile: QR Codes and Snap Tags

Mar 9, 2012
from NY Enterprise Report

The buzz for 2012 is mobile. Everything is mobile; everything needs to be mobilized.

First, go to your mobile phone and if you have the ability to access the Internet, check your website.

If your phone doesn’t have this feature—first, put it on your list to upgrade your darned phone already—then borrow a friend or colleague’s phone to perform this test.

How does your website look? How does it perform? If you can’t easily see, read or interact with your website then next on your to-do list is update your website or have your web designer create a mobile version.

A Wide-Lens Approach is Key to Successful Innovation

Mar 7, 2012

Why were Apple’s iPod and Amazon’s Kindle so successful when companies like Sony had come before them with e-readers and MP3 players? According to Frederick E. Allen of Forbes, “It’s All in the Ecosystem.” The ecosystem is the totality of the marketplace. Not just buyers and sellers, but also those with indirect product involvement who cannot be overlooked.

Tumblr: 46 Million Reasons Venture Capital is a Believer

Mar 2, 2012

 “You’ve already looked at the pictures, haven’t you? Of course you have. Why would anyone come to Tumblr to read a long-winded introduction?”

The New York Times greets visitors to its new Tumblr page, The Lively Morgue, by asking questions that assert a familiarity with the audience. The blog, launched this week, offers photos from the paper’s archive, showing that the Gray Lady can not only find a new way of sharing content, but can do it in a way that will be well received by the Tumblr audience.

5 Lessons from 1,000 Women Entrepreneurs

Feb 27, 2012

Thomas Korte, founder and managing partner of tech startup mentorship company AngelPad, has helped launch 37 companies in the last year alone. But his extensive experience in launching small businesses hasn’t stopped him from learning new lessons. As a judge in the Women 2.0 PITCH competition, Korte had the privilege of spending the day with over 1,000 tech industry female entrepreneurs who gave him new insights into building small businesses.

Just Call Him Mann, Julian Mann

Feb 24, 2012

Entrepreneur Julian Mann is a bit like a modern day James Bond. His hobbies include racing sailboats, SCUBA diving, and snowboarding. He interned at a small little outfit you may of heard of called NASA. And, he co-founded his company, Skybox Imaging, while doing his graduate research work at the Stanford Space Systems Development Lab (SSDL). 

How to Hire the Right Web Developers

Feb 24, 2012
from NY Enterprise Report

“You’re an analog player in a digital world”—a great line from Ocean’s Thirteen. I wonder: Is your company’s website a static brochure in a dynamic Web 3.0 world? Is it time to take the plunge and update your virtual presence? And if so, with so many changes in technology, how do you embark on redesigning your website?

Top Technology Trends

Feb 23, 2012

Part 2 of 2

Last month, I wrote about five technology trends that will impact SMBs (small and medium businesses) in 2012. Here are five more.

5 Reasons Your Company Blog Is Failing to Bring in Leads

Feb 23, 2012
from NY Enterprise Report

Over the last five years, company blogging has really taken off. A tiny fraction of those businesses are succeeding in their efforts, using blogging as a way to bring in leads through their sales funnel and converting those leads into paying customers.

So why isn’t your blog doing the same?

How Do You Market Your Business on Quora?

Feb 14, 2012
from NY Enterprise Report

If you haven’t become active on Quora already, you may soon miss the opportunity to use the platform before it gets as crowded and competitive as Facebook, Twitter, or LinkedIn. Hailed by some as the next big social media platform, this fast-growing and buzz-y question-and-answer site is a unique opportunity for marketers who want to promote the brains behind their brands.

5 Steps to a More Secure iPad

Feb 14, 2012
from NY Enterprise Report

A client recently called. “I just lost my iPad,” she said. “And I have my company files on it, including all of our financials.” Without missing a beat, we were able to remotely erase all of the data she had on the iPad, change her passwords on the device and her email, and ensure that her critical data was protected.  While the client was initially concerned about the risk of exposure her data faced between the time she realized she lost her iPad and the time we remotely erased that data, her data was protected because she took a few simple preventative steps.  

10 Ideas for Your Company Blog

Feb 7, 2012
from NY Enterprise Report

You know you should be blogging for your business, but maybe you just don’t know where to start, or you are fearful of how to sustain the momentum once you begin. Join the club. Most entrepreneurs I speak with have more fears about blogging than they have about their taxes. The first step in conquering these worries is to understand why you should blog.

Search Engine Optimization

Socializing Your Employees

Feb 2, 2012
from NY Enterprise Report

Best Buy has their employees engage in Twitter streams. IBM and Intel are encouraging blog participation. Big business is embracing social media in a big way. So what does this mean for you as a small business owner? How can you leverage your best assets–your employees– to spread the word about your brand without damaging the reputation of your business?

5 Apps for Serious Business

Feb 1, 2012
from NY Enterprise Report

Smartphones are sometimes described as pacifiers for adults. That only applies if the devices are treated like toys. Before downloading yet another restaurant finder or bird-themed puzzle game, consider the following apps to help improve productivity.

Manage Your Connections Better

Addieu

Internet Domain Name Sale Threatens Businesses

Jan 31, 2012

Familiar website domains like dot-com, dot-org and dot-edu may soon find competition. With $185,000 and a 349-page application guidebook, companies, organizations and, potentially, individuals can apply for new generic top-level domains (gTLDs) based on any English words, or those in several other languages. Some perceive opportunity in this, but many others see only high costs and potential threats to established business brands.

Why America Will Lead the Coming Tech Boom

Jan 31, 2012

One hundred years ago, the telephone, electricity, and the automobile were foremost among the emerging technologies that propelled America’s economic growth.

In the Wall Street Journal, physicists Mark P. Mills and Julio M. Ottino make the case that the world is once again on the cusp of major technological innovation. They further posit that America will lead the way on three technologies that will "engender sweeping changes to our society and our economy."

Why All Business Owners Are Publishers

Jan 26, 2012
from NY Enterprise Report

As a business owner, you have many jobs—chief strategist, salesperson, and occasional employee therapist. If you haven’t already, you can add one more title to your job description—chief content marketing strategist. Due to the rise of social media and connectivity in general, content marketing has become essential to any business’s marketing strategy.

It's Time to #GetSerious about Jobs

Jan 25, 2012

In this time of persistently high unemployment and crushing government debt, it's critical that the White House and Congress to work together and get serious about creating jobs.  That's why today the U.S. Chamber launched a groundbreaking new advocacy campaign to ensure that job creation be the primary focus in Washington.

Tech Tools for Improving Sales

Jan 19, 2012
from NY Enterprise Report

Business buyers’ behavior has changed radically over the last several years. One big change has largely been driven by technology, specifically the Internet. Google fundamentally changed the buyer-seller relationship.

In the post-Google world, buyers can type in the name of any product or service and will receive dozens of web pages, white papers, and webinars that will educate them on that area. Prior to Google, buyers met with salespeople to get this information.

America Still Leads Global Innovation

Jan 19, 2012

It’s true that a significant portion of the America’s high-tech manufacturing jobs have been outsourced to Asia. However, The Atlantic’s Jordan Weissmann refutes the common impression that the United States “is now on the verge of giving up its crown as the world’s leading innovator.” In fact, as Weissmann points out, the U.S. is still the global leader when it comes to research and development (R&D).

Using Video for Your Business

Jan 3, 2012

 

So you’re convinced that you need video on your small business website, but you’re not sure what the content should be. The best way to decide is to ask yourself, “What would be most informative and interesting to my customers and potential customers?”

Are you a building contractor? People might like to see testimonials and examples of your work. Why not shoot a tour of the house you just built and interview the owner?

Small Businesses Have New Cybersecurity Tool

Oct 27, 2011

To arm small business owners against ever-growing cyber threats, the U.S. Chamber has joined up with the U.S. Federal Communications Commission to launch a free online toolkit to help businesses develop a cybersecurity strategy.

BTW…Your Minutes Are Almost Up

Oct 19, 2011

 

Right now, everyone is trying to save a little here and a little there to make ends meet, and no one wants to be hit with added fees.  It’s good to see the leadership shown by the CTIA—The Wireless Association when it announced this week to commit itself and its member wireless providers to send free alerts when consumers near their monthly limits on voice, data, and messaging, and when they roam internationally, to help consumers avoid unexpected overage charges.

Brave New World of Customer Service

Oct 19, 2011

Executives and small business owners are increasingly using social media as a marketing tool. Corporate executives are building brand awareness and launching new products to highly targeted audiences. Small business owners are recognizing the budget-friendly marketing value that social media offers for those who lack the resources for heavy advertising.

The Game Changer

Oct 17, 2011

John Riccitiello is a gamer.

The 51-year-old CEO of Electronic Arts, one of the biggest video game companies in the world, plays Scrabble online with his wife.

He plays The Sims Social, EA’s new Facebook game that recently edged out FarmVille as the second most popular game on Facebook, with his 17-year-old daughter.

Keeping Businesses Connected to Their Customers

Oct 7, 2011

A successful business doesn’t just sell something to its customers; they build a relationship to inform and communicate in a timely manner. Out-of-date regulations are blocking the ability of businesses to effectively and efficiently connect and serve their customers.

Blogs: Must-Have Digital Tools

Sep 20, 2011

Long before Twitter, Facebook, and YouTube became the “in” things to give your business a digital edge, there was the humble blog. One of the first low-cost publishing tools, the blog remains an important marketing and business development device with unique characteristics that make it a must-have on your business’ digital checklist. Here’s what a blog gives you:

Local Chamber Works to Fill Space Shuttle Void

Aug 16, 2011

With the landing of the Atlantis space shuttle at the Kennedy Space Center in July, NASA ended its 30-year space shuttle program, leaving Florida’s Space Coast to face an uncertain future in a rocky economic environment. But one local chamber of commerce is determined not to let the region lose its highly skilled workforce. 

An Intro to QR Codes

Aug 16, 2011

What are those strange-looking square-coded graphics that you increasingly see in magazines, in newspaper ads, in direct mail, on billboards, and on airport tickets? They are called Quick Response, or QR, codes. They can serve as a gateway from your business’ printed marketing materials to your online presence and can provide valuable information about you and your audience.

Where Your Tweeps At?

Jul 25, 2011

By now you’ve heard of Twitter. You know someone who’s a fan of the uber-popular micro-blogging tool, or you’ve seen it used by businesses and brands that you interact with. Perhaps you’ve gone so far as to become one of the 200 million people who have a Twitter account, but you’re still trying to figure out how it can help your business.

Here are a few tips to keep in mind when using Twitter for your business:

U.S. Chamber Supporters ‘Crash’ President’s Twitter Townhall

Jul 11, 2011

Millions of Americans eager to see the administration pursue a robust jobs agenda took to Twitter last week to have their voices heard during President Obama’s first Twitter Townhall by posing a simple question: “Will you help businesses and free enterprise create #jobs by getting government out of the way?”

Making the Smart Grid Work

May 11, 2011

 As we learn more about the transition of the nation’s electric grid to a “smart grid” we are coming to the realization, among other considerations, that it will be a costly undertaking, will involve a highly complex infrastructure, and will need to be protected from any number of vulnerabilities, such as cyber-attacks and natural disasters―for example, such as the impact of a massive solar storm, which at some point in time is sure to occur.

Improving Your Email Marketing

May 11, 2011

Although many people feel that email marketing is taking a backseat to other techniques like social media and mobile marketing, email marketing continues to be an effective and low-cost method of acquiring, informing, and keeping customers. Here are six elements for a successful email marketing campaign.

Building a Social Media Brand

May 1, 2011

It’s no longer optional; your business needs a social media presence. However, unless you are clear about your target audience and develop a plan and process, you will be spending lots of time and money to communicate with very few. Whether you’re on Twitter, Facebook, LinkedIn, or a blog, the key to being successful with social media is providing value to your target audience. Social media success requires a mind shift. It is not about ROI, or Return on Investment; it’s about ROR, or Return on the Relationship.

How Do You Protect $10 Trillion?

Apr 15, 2011

Today the Chamber hosted the rollout of the administration’s cyber report, formally called the “National Strategy for Trusted Identities in Cyberspace” (NSTIC).  A cross-section of officials – including Homeland Security Deputy Secretary Jane Lute, Senator Barbara Mikulski, Commerce Secretary Gary Locke, NEC Chairman Gene Sperling, and White House’s Cyber Czar Howard Schmidt – spoke about the growing reliance the internet has in driving business and innovation.

Meeting the Energy Storage Challenge

Apr 15, 2011

At the April 15, 2011 Chamber Special Briefing Series, energy storage technology was discussed by Eric Hsieh, who is the Regulatory Affairs Manager for A123 Systems, where he promotes policy reforms that bring storage benefits to electricity users and markets. Previously, he was the Government Relations Manager at the National Electrical Manufacturers Association, where he supported advanced transmission technologies as solutions for climate, economic, and security challenges.

Keeping the Government Online

Apr 1, 2011

“It is true of the nation, as of the individual, that the greatest doer must also be a great dreamer.”- Theodore Roosevelt

Former government employee and U.S. Army veteran Tony Jimenez had to overcome self-doubts and fears to start his own IT firm. “Everyone who starts a company tells you how hard it is, and everyone else talks about the failures. Those stories are everywhere. Success stories are more rare,” Jimenez says.

And although MicroTech is now one of those success stories, it wasn’t always smooth sailing.

Why Your Business Needs Video

Apr 1, 2011

Video has quickly become a fundamental tool for organizations and businesses of all types. Soon, a business without video will be just as quaint as a business without a telephone. It’s easy to see why video has become such an important part of any marketing strategy.

Presence. Every business wants to maximize its presence, especially online. YouTube is the second-largest search engine in the world, with daily traffic exceeding 2 billion views per day.

What it Will Take to Charge Ahead

Mar 1, 2011

What exactly is Electric Vehicle Supply Equipment (EVSE)? Is it more than just chargers but also energy management? What might be EVSE’s impact on transportation; on the electricity grid, and on energy consumption and greenhouse gas emissions?

Texting Tips

Mar 1, 2011

Smart Phones Offer a Window to Customers

Katie Wilson
Senior Director,
Communications & Strategy
U.S. Chamber of Commerce

U.S. Chamber: Leading on Emerging and Clean Technologies

Feb 24, 2011

The U.S. Chamber believes that economic growth and environmental progress go hand in hand, and that responsible business and environmental leaders can work together to grow our economy and preserve the planet. 

Software as a Service

Feb 1, 2011

Look to the Cloud to Cut IT Costs

Kevin Gilroy
Senior Vice President
www.sap.com

In my daily interactions with small business owners, a common theme is the need to ensure that they get the best value from their technology investments. Some of the biggest questions are: When is the best time to make a purchase? How can we find the best and most affordable hardware and software to solve our business problems? How can we minimize the time required to maintain our systems?

The Online Culture of Free Has Bandwidth, Lots of It

Jan 31, 2011

Today, the Information Technology and Innovation Foundation hosted a discussion on Internet bandwidth and online piracy. A panel of experts came together to discuss a new study released by Envisional that estimates the amount of Internet traffic attributed to online piracy and the transfer of infringing content. The study found that such traffic totals over 22% of all global Internet bandwidth.

Mobile Marketing: Easy as 1, 2, 3

Jan 1, 2011

 

From the moment a business opens, it searches for loyalty among its customer base. Most businesses cannot survive without repeat business. The key to profitability is to provide existing customers with an incentive to return and to convert new customers into regulars. Instead of relying on outdated and unreliable tools like loyalty cards, coupons, or the personal knowledge of an owner to attract, identify, retain, and reward these regulars, businesses may want to consider a mobile loyalty program.

Online Shopping Requires Vigilance

Dec 7, 2010

By Tom Donohue, President and CEO, U.S. Chamber of Commerce
December 7, 2010

On November 29, federal officials announced the seizure of 82 websites dedicated to selling counterfeit goods and/or pirating copyrighted materials. By cracking down on these illegal operations, law enforcement is leading the fight against the online theft of intellectual property (IP), which harms consumers and costs American jobs.

A Blueprint for Sharpening Our Technological Edge

Oct 28, 2010

I remember a time when watching your favorite movie meant having to wait for it to air on one of the broadcast networks. "On demand," DVDs, and Web downloads were foreign concepts.

When you called a friend who wasn’t home, you were out of luck -- there was no answering machine or voice mail. When you wanted to reach your teenage daughter, you actually dialed her up and spoke to her on the phone -- texting was an unknown phenomenon.

When you wanted to catch up with a friend, you’d grab dinner together -- not check his Facebook page.

Managing Computer Failures

Oct 1, 2010

Second in a two-part series

Response Should Match Level of Severity

Ricardo Harvin
Senior Manager, Web Development
U.S. Chamber of Commerce
Send questions to
techtools@uschamber.com

When disaster inevitably strikes your computer system, keep your cool and rely on your recovery plan.

Small Business Summit - Put the Power of the Web to Work for You

May 18, 2010

After the breakfast and the big morning session, everyone had a chance attend various breakout sessions. Naturally, I chose to cover the one hosted by Google's Tom Oliveri, Director of Marketing, Google Apps & Enterprise. He was joined by several small business owners who have been using Google Apps, and together they addressed how Google Apps can help businesses grow and thrive.

Tom started by talking about some key technlogy trends which dovetail with the Google Apps approach:

Small Business Summit - Eggs With Experts

May 18, 2010

This morning's breakfast offered attendees the chance to sit down and ask questions of various experts on a wide range of topics. Getting down to business first thing in the morning is nothing new to our guests, so turnout at some of the tables was very good. I had the chance to speak to a few business owners and got a couple of good questions - I hope they found my answers to be helpful.

A Disappointing FCC Broadband Proposal

May 11, 2010

In response to last month’s ruling on net neutrality by the U.S. Court of Appeals for the D.C. Circuit, Federal Communications Commission (FCC) Chairman Julius Genachowski released his “third-way” broadband framework proposal. We are disappointed that Chairman Genachowski has decided to go down this complicated and legally dubious regulatory path.

What Is Green IT?

May 1, 2010

Why You Should Care

Laurie McCabe
Partner, SMB Group
www.smb-gr.com

Green IT refers to the study and practice of using computers and IT resources in a more efficient and environmentally responsible way. Here are some simple ways for achieving greener IT:

Search Engine Optimization Basics

Feb 1, 2010

Make Your Web Site Easy to Find

James Sneeringer
Director, Online Communications
U.S. Chamber of Commerce

A Web site is a great way to market your business, but how easily can new customers find you? There are concrete steps you can take to make sure that your site is as visible as possible in search engines like Google or Bing. Think in terms of relevance, rank, and location.

Saving Jobs While Deploying Broadband

Jan 15, 2010

Yesterday, the U.S. Chamber's Global IP Center submitted comments in response to the Federal Communications Commission's Notice of Proposed Rulemaking (NPRM). The purpose of these comments was to express our strong belief that Internet Service Providers (ISPs) must retain the ability to manage illicit content (including pirated content such as illegally downloaded movies and music) in a reasonable and effective manner.

A Business in High-Tech Harmony

Oct 1, 2009

A Chamber Member's Story


Don Moore of Harmonics Limited has rebranded his company and relaunched its Web site to focus on the energy-saving aspects of his product.

Despite its name, Harmonics Limited is not in the music business. But CEO Don Moore believes that he has struck the right note with his high-tech manufacturing company. 

U.S. Chamber Calls for Strong IP Protection, Unveils Green Jobs Report

Sep 30, 2009


Chamber President and CEO Tom Donohue warns that 1 million green jobs would be lost if other countries proceed with plans to weaken IP rights on climate change technology.

 
The administration must work with business and Congress to devise a bold national intellectual property protection strategy, says U.S. Chamber President and CEO Tom Donohue.

Demand Response Potential - It's Electric

Jul 10, 2009

Last month the Federal Energy Regulatory Commission (FERC) released a national assessment of demand response that estimates the potential for demand response, both nationally and for each state, through 2019. The assessment, A National Assessment of Demand Response Potential, finds the potential for peak electricity demand reductions across the country is between 38 gigawatts (GW) and 188 GW, up to 20 percent of national peak demand, depending on how extensively demand response is applied.

Natural Gas Resource Base

Jul 1, 2009

As reported by the American Gas Association, the U.S. natural gas resource base is larger than previously estimated, with 1,525 trillion cubic feet (Tcf) in total natural gas resources as of the end of 2006—the equivalent of 82 years of production at current rates, according to a biennial report on long-range supplies of natural gas released June 18 by the Potential Gas Committee (PGC), Colorado School of Mines.

Innovation and Invention

Jun 30, 2009

The Internet as a Business Enabler

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

Part One of Three

I had the pleasure of attending Vint Cerf's presentation, The Role of the Internet as a Business Enabler, at America's Small Business Summit in May.

CBO: Climate Legislation Cost

Jun 15, 2009

The Congressional Budget Office (CBO) recently issued a cost estimate for the American Clean Energy and Security Act of 2009 (H.R. 2454), which was recently approved by the House Committee on Energy and Commerce. This legislation would make a number of changes in energy and environmental policies largely aimed at reducing emissions of gases that contribute to global warming.

Less Energy, More Emissions?

Jun 12, 2009

The good news: Lawrence Berkeley National Laboratory (LBNL) researchers are developing technologies that in the future will help produce new commercial buildings that use 80% less energy than today’s buildings. More here.

The Social Web Evolution

May 31, 2009

Engage Customers and Build Loyalty

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

Social Web is a term describing the evolution of the Internet from a static, one-way information delivery vehicle to a dynamic medium that allows people to interact with one another.

Re-launching the Climate Weathervane

May 29, 2009

The Washington, DC-based think tank, Resources For the Future (RFF) has re-launched its Weathervane website, which has been a source of climate information and data for more than ten years, as an interactive blog. The restructured site will draw on the expertise and perspective of researchers at RFF as well as input from other climate authorities. The site also includes links to a library of RFF climate and energy publications.

FERC Chairman On Smart Grid

May 28, 2009

A keynote luncheon presentation was given by the Honorable Jon Wellinghoff, Chairman of the Federal Energy Regulatory Commission (FERC), at the U.S. Chamber of Commerce’s Emerging Technologies Committee (ETC) meeting held May 13, 2009. Wellinghoff discussed FERC regulatory activities related to grid modernization and commented on challenges and opportunities related to making progress in development of the smart grid and facilitating the deployment of renewable energy technologies through transmission grid expansion and modernization.

UNFCCC: Negotiating Text for LCA

May 27, 2009

The United Nations Framework Convention on Climate Change (UNFCCC) has posted the negotiating text document that was prepared by the Chair of the Ad Hoc Working Group on Long-Term Cooperative Action under the Convention (AWG-LCA) in response to the request from the AWG-LCA at its third session.

Passionate About Technology

May 26, 2009

Some people are very passionate about technology. Two-thirds of the people who own Roombas, the humble floor-sweeping robots, give them names; one-third take their Roombas on vacation. Of course you could also just read these emerging technology articles of note:

Implications of a Coal Plant Ban

May 18, 2009

Carnegie Mellon University researchers have published a report titled Near-Term Implications of a Ban on New Coal-Fired Power Plants in the United States. Proposals for many new coal-fired U.S. power plants have been canceled; some states have prohibited such new generators. The Carnegie Mellon researchers examined effects on the U.S. electric power system of banning the construction of coal-fired electricity generators, which has been proposed as a means to reduce U.S. CO2 emissions.

Renewables and the Grid

Apr 23, 2009

"Everybody agrees that tomorrow's electrical grid must incorporate wind and solar power seamlessly. But solving the reliability issue won't be easy," Dan Charles in Science (sub req'd)

EU Emissions Reductions and Spam

Apr 22, 2009

A World Wildlife Fund (WWF) analyst claims that the European Union is "cheating" the world on climate change. As reported on EurActiv's Climate Change web site page, Stefan Singer, director for global energy policy at WWF, claims that the European Union is playing "tricks on the atmosphere" when it claims it will reduce its emissions by 20% by 2020. In an interview with EurActiv, Singer explained how he had calculated that the EU's own domestic emissions reduction will only amount to "4 to 5%".

Smart Grid Roadmap

Apr 21, 2009

On April 8, 2009 the, Palo Alto, California based Electric Power Research Institute (EPRI) reported that they had been selected by the National Institute of Standards and Technology (NIST), an agency of the Department of Commerce, to facilitate the development of a smart grid interoperability roadmap for the electricity sector.

Regulating Carbon Storage

Apr 17, 2009

Melisa F. Pollak and Elizabeth J. Wilson, analysts at the University of Minnesota Center for Science, Technology, and Public Policy have published Regulating Geologic Sequestration in the United States: Early Rules Take Divergent Approaches (found here) in the journal Environmental Science & Technology.

UNFCCC: Technology Transfer

Apr 16, 2009

The United Nations Framework Convention on Climate Change (UNFCCC) has issued three key "Advance Version" reports that are relevant to the ongoing post-2012 international climate change negotiations aimed at making progress on addressing technology issues. The reports are:

Leaner IT Spending

Mar 31, 2009

Small Steps Can Save Big

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

When it comes to your IT infrastructure, there are a number of things you can do to trim spending without hurting your operations.

Rebooting the Digital Economy

Mar 5, 2009

The Chamber believes that technology has the power to transform every sector of the U.S. economy. For example, with a broadband connection, a business, regardless of its size or location, can sell to customers around the country and the world.
 

A Day Without Space

Feb 12, 2009

The U.S. Chamber of Commerce Space Enterprise Council and the George Marshall Institute today hosted the second in a series of forums focusing on the economic and national security ramifications of a day without space-based applications. Headlining the program was Vice Chairman of the Joint Chiefs of Staff General James Cartwright. Cartwright stated that space is now pervasive in almost every industry sector, enabling and enhancing our way of life.

Open Source Goes Mainstream

Jan 31, 2009

Get the Best for Less

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

Android is here. And no, I'm not talking about the latest science fiction thriller at the Cineplex. Android is a software development platform for mobile devices, released by Google.

Prediction Marketing

Dec 31, 2008

Using the 'Wisdom of the Crowds'

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

If two heads are better than one, then imagine the potential benefits of having dozens, hundreds, or even thousands of them working on developing or determining new products and services for your business.

NORAD Tracks Santa

Dec 24, 2008

If you do Santa, and you have little kids pinging off the walls today, visit the ever expanding NORAD Tracks Santa for videos and pictures in real-time. Someone in Australia is getting a Foster's in their stocking as I type.

Moblize Your Information

Nov 30, 2008

Reach Customers on the Go

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

The rapid spread of handheld "smart" devices with full-featured Web browsing means that your customers are doing more of their computing on the go.

The Intersection of Education, Economic Development and Workforce Development in Oklahoma

Oct 31, 2008
from ICW

This week, I presented at the Oklahoma Economic Development Council’s annual Economic and Workforce Development Summit in Oklahoma City, Oklahoma. The two-day event brought together over 350 attendees from Oklahoma and its surrounding states, to discuss regional cooperation in the land of passionate Big 12 football fans (one humorous anecdote: a local eatery had all 12 school helmets mounted on its back wall, but only the University of Texas helmet was positioned upside-down).

Managing Your E-mail

Oct 31, 2008

Stay on Top of Your Inbox

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

Failure to manage your e-mail inbox properly can mean missing important information and falling behind on the things you need to do. Here are a few simple steps you can follow to stay on top of what can easily become an overwhelming task:

A Day Without Space

Oct 15, 2008

Tomorrow morning the Space Enterprise Council and George Marshall Institute will host "A Day Without Space: Economic and National Security Ramifications."  This forum will be an exploration of the U.S. dependence on space-based applications designed to dramatically increase the awareness of how integral space-based applications are to business and daily lives of Americans. 

Generate More Sales

Sep 30, 2008

Try Customer Relationship Management

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

As important as it is to get customers, understanding their relationship with your business is just as important.

Bill Gives Broadband a Boost

Sep 29, 2008

A broadband connection allows businesses, no matter how small or where they are located, to sell to customers everywhere, and a bill currently being considered by the House would authorize funding to enhance broadband coverage to unserved businesses and communities.

Bringing Broadband to Rural America

Sep 18, 2008

In a BusinessWeek article posted today, Chamber partner Connected Nation received well-deserved recognition for its efforts to promote broadband deployment to underserved rural communities.  The lack of broadband not only "makes it harder for businesses to get work done, but also impedes workers' efforts to find jobs [and] puts students at a disadvantage."  For households with only dial-up Internet available to them, actually driving to the office

Searching for Smart Grid Solutions

Sep 16, 2008

Yesterday, experts from IBM, CenterPoint Energy, Itron Inc., and VantagePoint Venture Partners gathered on Capitol Hill to discuss what the smart grid is, its benefits, what it provides towards addressing future energy needs, and next steps needed to move it toward implementation. The widely attended event drew considerable interest among an audience comprised mainly of Congressional staffers.

Collaboration is King

Aug 31, 2008

Tools to Help You Work Efficiently

Ricardo Harvin
E-mail questions for  Tech Tools to techtools@uschamber.com.

Sometimes it's easier to herd cats than to keep track of the work being done on a project; even day-to-day tasks can spiral out of control as more hands-in more places-get involved. Then there's the problem of losing information when experienced staff leave.

Chamber Broadband, Data Protection Tours Roll On

Jul 31, 2008

 
The VoteForBusiness Bandwagons aren't the only tours the U.S. Chamber is taking part in this summer. The Chamber is also participating in separate roadshows to promote broadband and consumer data protection.  

Protecting Endpoint Devices

Jul 31, 2008

You Can't Be Too Careful Securing Data

John Magee
Vice President
Product and Services Marketing
Symantec

Endpoint devices-such as servers, laptops, and desktops-are increasingly being targeted by attacks designed to compromise and steal data belonging to small and
midsize businesses. Here are five tips to protect your business and your customers:

North Dakota - Rebuilding America One Step At a Time

Jul 14, 2008

There’s a need for better infrastructure in North Dakota and residents know it. In conjunction with the Monday’s Connect! event in Fargo, the Chamber is highlighting the state’s efforts to improve its telecommunications, energy, and transportation infrastructure.

TELECOMMUNICATIONS

Chamber Fights for Business Phone Deductions

Jun 30, 2008

 
The U.S. Chamber is strongly supporting legislation that would make it easier for businesses to write off the cost of cell phones, BlackBerries, and similar telecommunication devices provided to employees.

In a July 10 letter to the chairman and ranking members of the Senate Finance Committee, the Chamber and 33 business groups called for the speedy passage of the MOBILE Cell Phone Act of 2008.

Chamber Connect! Tour Stops in North Dakota

Jun 30, 2008

 
The U.S. Chamber stopped in Fargo, North Dakota, as part of its six-city road show to illustrate the benefits of more widely available broadband.

 The July 14 forum was hosted by the Chamber, national nonprofit Connected Nation, and the Chamber of Commerce of Fargo Moorhead. North Dakota Lieutenant Governor Jack Dalrymple (R) delivered the keynote address.

Upgrades: Move Forward Smartly

Jun 30, 2008

Research, Plan, Test Before Making Changes

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

I'm not surprised that many people still haven't migrated to Windows' newest operating system, Vista, with its hefty resource requirements and incompatibility with some software.

Small Business Tax Tips

Jun 20, 2008

by Sheryll Poe

No one wants an audit, and no one wants to be scammed.  Well, the IRS has launched a campaign to educate self-employed and small business taxpayers about their federal tax responsibilities and help them avoid common pitfalls. They are offering tips for keeping good financial records, classifying employees and independent contractors correctly, estimating tax payments, and avoiding tax scams.

Gone Phishing

Jun 10, 2008

The Federal Trade Commission (FTC) has recently put together a series of funny videos designed to educate consumers about Phishing, a scam where tricksters try to lure personal and financial information from unsuspecting victims using pop-up messages or emails.

Check out the videos at www.onguardonline.gov or on their youtube channel.

Working With Virtual Assistants

May 31, 2008

Get the Help You Need, When You Need It

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

Every business has to balance workload with staffing levels, and knowing when to make a new hire is always an important decision.

Morning News - Alien Tort Edition

May 13, 2008

The Supreme Court yesterday refused to hear an appeal by 33 major companies trying to stop $400 billion worth of lawsuits in an Alien Tort Statute case involving the apartheid era in South Africa. The Court said the case presented too many conflicts of interest to too many justices who hold stock in the involved companies.

Technology and Small Business

Apr 17, 2008

This was a lively session, with good back and forth between the attendees and panelists. The breakout was moderated by  Ronald Monford, President and CEO, Mind Over Machines, Inc.; the panelists were Kevin Hourigan, CEO, Bayshore Solutions and a finalist for the Small Business of the Year Award; Eric Reed, Vice President, Verizon Communications; and Bob Mathew, President, Catalyst Web Services, LLC.

Broadband Nation

Apr 2, 2008

In collaboration with the national non-profit Connected Nation, the Chamber announced today the creation of Connect!, a national campaign to promote the importance and benefits of broadband and related technologies. The campaign kicks off with a series of regional dialogues to be held across the United States over the coming months.

Web Site Analytics

Mar 31, 2008

Test What Works, See What Doesn't

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

Measuring the effectiveness of a marketing campaign, no matter what media you use, is an important yet elusive endeavor. Data are often unreliable, and changes in how they are broken down and interpreted are constantly occurring.

Chamber Forum Focuses on Health IT

Feb 29, 2008

 
To make health care more safe, affordable, and accessible for consumers and employers, businesses must push for the widespread adoption of health information technology (IT), according to government officials, health care experts and business leaders attending the National Chamber Foundation's health IT forum on March 11.

'Mash Up' Your Web Site

Jan 31, 2008

Combine Data Sources for New Applications

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

There's a wealth of information available online and increasingly sophisticated ways of putting it to work for you and your customers. One of the more flexible ways is using mashups.

Rules of Thumb

Jan 12, 2008

Browsing the RulesofThumb.org website this morning (thanks NYT), came across this in the business section:

One out of every three business letters does nothing more than seek clarification of earlier correspondence. - Scott Parker, data specialist, Beaumont, Texas

I think the email rule might be closer to 14 out of every 15.  Anyway, interesting site, but very shallow.

Moving to Digital Records

Dec 31, 2007

Increase Efficiency, Decrease Costs

By Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

The paperless office may never become a reality, but incorporating digital records into your operations can help increase productivity, improve customer service, and reduce costs related to filing, storing, and retrieving business documents.

Give Old Equipment a New Life

Nov 30, 2007

Donating, Recycling Benefit Everyone

Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

All across the country, small business owners help improve the quality of life in their communities in a variety of ways.

Nanotechnology Event Explores Potential Benefits, Challenges of Budding Industry

Oct 31, 2007

 
The Chamber's National Chamber Foundation brought together key industry leaders, lawmakers and the media to explore the enormous economic and societal benefits of nanotechnology, and explore ways to respond to critics who are calling for a moratorium on products containing this revolutionary technology.

Senator Ron Wyden (D-OR), Co-Chair of the Congressional Nanotechnology Caucus and John H. Marburger, Science Advisor to the President and Director, Office of Science and Technology Policy spoke during the all-day event at the Chamber's Washington headquarters.

Chamber Focuses On Digital Skills

Sep 30, 2007

 
The U.S. Chamber's Institute for a Competitive Workforce (ICW) launched the Digital Skills Working Group, a new effort to grow the number of workers with basic digital skills. All workers must have the skills necessary to operate computers and the rapidly evolving software applications and programs businesses commonly use.

Ready for Takeoff

Aug 31, 2007

An Interview With NASA Chief Michael Griffin

It's been more than three years since President Bush announced an ambitious expansion of the National Aeronautics and Space Administration's (NASA's) space exploration program. Uschamber.com staff caught up with NASA Administrator Michael Griffin to learn about the agency's progress and opportunities for the private sector.

Chamber Holds NASA Workshop

Jul 31, 2007

Chamber Holds NASA Workshop

The U.S. Chamber's Space Enterprise Council welcomed NASA directors, industry experts, and business leaders to a two-day workshop to discuss business opportunities on existing and future agency projects. The NASA Exploration Strategy Architecture Industry Workshop included breakout sessions and private briefings with senior government officials and policymakers.

View Power Point presentations from this event.

Chamber Praises Health IT Management Bill

Jun 30, 2007

 
The U.S. Chamber of Commerce commended members of Congress last week for introducing legislation to help manage electronic health records through the creation of a series of credit union-like entities.

Hard Drive Encryption

May 31, 2007

Data Security Moves to a New Level

By Ricardo Harvin
E-mail questions for Tech Tools to techtools@uschamber.com.

It's happened to government agencies, major retailers, and an unknown number of other organizations, and it could happen to you-sensitive information gone missing because of theft, fraud, or just plain carelessness.

U.S. Chamber Praises FCC Inquiry of Broadband Practices

Feb 28, 2007

 
The Chamber of Commerce last week applauded the Federal Communications Commission (FCC) decision to commence a Notice of Inquiry on broadband industry practices.

The inquiry will help the FCC compile a fact-based record on the issues surrounding broadband and so-called "net neutrality"—a proposal that would regulate how billions of dollars worth of communication infrastructure is used and paid for.

More Trouble With Time

Feb 28, 2007

Daylight Saving May Set You Back This Spring

By Ricardo Harvin
E-mail questions for Tech Tools to rharvin@uschamber.com.

For most people, the Y2K scare came and went without incident. This year there's another time-related computer problem to deal with–the change in Daylight Saving Time (DST).

Software as a Service

Jan 31, 2007

It's On-Demand and Pay As You Go

By Ricardo Harvin
E-mail questions for Tech Tools to rharvin@uschamber.com.

Tired of buying expensive business software that has more features than you'll ever use? Then Software as a Service (SaaS) may be just what you're looking for.

Creative Customer Communications

Nov 30, 2006

New Tools to Expand Your Marketing Reach

By Ricardo Harvin
E-mail questions for Tech Tools to rharvin@uschamber.com.
The second of two articles

Last month's article covered blogs (weblogs; see E-Sources). This month I am giving you information on how to use RSS (Really Simple Syndication) feeds as a way to deliver up-to-date information to your customers.

New Tools to Expand Your Marketing Reach

Oct 31, 2006

New Tools to Expand Your Marketing Reach

By Ricardo Harvin
E-mail questions for Tech Tools to rharvin@uschamber.com.

The first of two articles
Marketing is always a challenge and can be expensive-especially when you're trying to reach new customers. But there are new tools out there that can help you expand your audience for minimal cost.

Achieving Data Security

Sep 30, 2006

Protect Against Electronic and Physical Dangers

By Ricardo Harvin

E-mail questions for Tech Tools to rharvin@uschamber.com.

With October being national Cyber Security Awareness Month, it's a good time to reassess your data security practices. Total data security requires that you rigorously defend against cyber attacks as well as physical loss or damage to your computer due to such things as theft, fire, or malicious insider activity.

Taking Control of Technology

Aug 31, 2006

Know What You Need, How to Use It

By Ricardo Harvin
E-mail questions for Tech Tools to rharvin@uschamber.com.

It's easy to become overwhelmed by what you don't understand. I know because it happens to me all the time (just ask my fiancée).

For a lot of people, it's technology that makes them feel like they've lost control. Technology options seem endless, and the language used to describe things can be confusing-which is sometimes intentional.

Windows Vista: Looking Ahead

Jul 31, 2006

Plan Now for the Next Big Change

By Ricardo Harvin
E-mail questions for Tech Tools to rharvin@uschamber.com.

A new version of Microsoft Windows, called Windows Vista, is scheduled for release early next year, and it may be as big a change as moving from Windows 3.1 to Windows 95 was 11 years ago.

Technology Drives Business

Mar 31, 2006

Learn or Get Left Behind

By Ricardo Harvin E-mail questions for Tech Tools to rharvin@uschamber.com.

My grandmother was born in 1908, the year Henry Ford's automobiles became affordable for average Americans due to the company's increased productivity and to reduced costs from a reinvented assembly line.

Are Your E-Mails Being Received?

Feb 28, 2006

Creating Effective Communications by Ricardo Harvin

E-mail questions for Tech Tools to rharvin@uschamber.com.

You've taken the time to build a good e-mail list targeted to the right market for your business, have established a good value proposition for the people on your list, and know when to contact your list to maximize the positive impact of your message (see E-sources, "E-Mail Marketing Strategies").

Now, all you have to do is ensure that the e-mails that you're sending actually reach their intended recipients.

Sales Volume Vs. Profit Margin

Jan 31, 2006

Know What Feeds Your Bottom Line

By Ricardo Harvin

Which of your products or services generates the most profit for you?

I'm not talking about your best sellers–I'm talking about what you sell that sends the most to your bottom line. Your best profit makers and your best sellers may be the same, but do you know that for sure, or are you just guessing that's true?

Never confuse an item's sales volume with its net profit margin–and don't rely on assumptions about what's contributing the most to your bottom line.

Security Does Matter

Dec 31, 2005

Take Steps to Keep the Bad Guys Out

By Ricardo Harvin
E-mail questions for Tech Tools to rharvin@uschamber.com.

Still don't take computer security seriously? Then you're vulnerable to having your systems hijacked, your every keystroke recorded and sent silently to thieves, and all your information stolen or simply destroyed.

Year-End Buying Guide

Oct 31, 2005

What to Look for, What to Spend

By Ricardo Harvin
E-mail questions for Tech Tools to rharvin@uschamber.com.

The first of two articles.

The end of the year is a good time to evaluate your technology needs for the upcoming year and to decide what, if anything, you need to include in your technology budget (you do have one, don't you?). This month I'm covering some key items to consider when evaluating your computers and printers. Next month I'll discuss adding the right peripherals to boost productivity.

Analyze Your Sales Data

Aug 31, 2005

Help Identify Your Best Customers

By Ricardo Harvin
E-mail questions for Tech Tools or E-Sources to rharvin@uschamber.com.

How do you define what makes a "best" customer for your business and, more importantly, what do you know about your customers and their buying habits?

You shouldn't let a single transaction go by without gaining as much knowledge as you can about who your customers are, why they bought from you, and what you can do to generate bigger, more frequent sales from them in the future.

Disaster Recovery Planning

Jul 31, 2005

Prepare for the Unexpected

By Ricardo Harvin

How  would your business recover if you lost your computer systems or data? Having a good disaster recovery plan lets you gauge how long it would take to replace any lost systems and how much of your information you could recover.

Master Communicator

Jun 30, 2005

A Chamber Member's Story

Small businesses in the advanced technology sector face a special challenge: communicating the value-added benefits of their technology to potential customers with little or no technical background. As the executive director of the Society of Interventional Radiology (SIR), Peter Lauer is responsible for communicating the enormous value of instruments that measure only a few millimeters in diameter.

Protect Customer Information

Jun 30, 2005

Data Security Should Be Standard

By Ricardo Harvin

On June 1, the Federal Trade Commission (FTC) issued a new rule under the existing Fair and Accurate Credit Transactions Act of 2003 (FACTA) that requires businesses—small and large—and individuals to dispose of sensitive information derived from consumer reports. Under the new FACTA Disposal Rule, if you use consumer reports—including customer credit reports, employee background checks, or tenant histories—you are now obligated to dispose of this information using methods that are deemed "reasonable and appropriate."

IT Service Providers

May 31, 2005

Focus on Your Business, Not Technology

By Ricardo Harvin

How much time do you spend dealing with technology issues that have nothing to do with your core business? If you answer "More than I want to," then it may be time to hire an information technology (IT) service provider.

The products and services available from IT service providers vary from simple, one-time issue resolution to complex, long-term arrangements that cover every aspect of your  IT infrastructure.

Boost Your Online Presence

Mar 31, 2005

Don't Stay Lost in the Crowd

On any typical day in 2004, 23 million Americans were online either making or researching a purchase, according to the Pew Internet & American Life project.

Does E-Waste Pose a Threat?

Mar 1, 2005

Face-off: What We Do With Discarded Electronics

Rep. Randy "Duke" Cunningham (R-CA)
Member, House Appropriations Committee

Fight Phishing: Don't Get Hooked by Fake E-Mail

Feb 28, 2005

 
Online financial transactions are becoming more commonplace every day. Unfortunately, incidents of online fraud are as well. Committing online fraud using forged e-mails has become so rampant that it has spawned its own term-phishing.

Phishing works by using authentic looking but fraudulent, or "spoofed," e-mails that appear to come from legitimate sources. By asking you to reply with details such as your bank account, PIN, or Social Security number, or username and password, to your online accounts, phishers try to get you to reveal sensitive personal information.

Software Alternatives: Choosing the Right Tool

Dec 31, 2004

 
Certain tasks require specialized tools, but when software is in your toolbox, it's not always easy to find just the right product for the task at hand.

Because software has to satisfy such a wide range of customer needs, products from major companies usually have several features and options that most people never use.

The next time you need to add to your software toolbox, instead of automatically reaching for the store shelf and buying a product that does much more than you need it to, consider the options that freeware, shareware, and Open Source provide.

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