Overcoming customers' privacy issues and businesses' cost concerns are among the two biggest obstacles to widespread adoption of radio frequency identification (RFID) chips according to industry experts and administration officials.

During an October 10^th event co-sponsored by the Chamber's National Chamber Foundation (NCF) and SAP America, representatives from companies and agencies including the Department of Homeland Security and Customs and Border Protection agreed that the use of RFID technology to track and trace goods could streamline business processes, cut back on counterfeiting, provide an extra level of food security, and aid in the response and recovery efforts after a catastrophic event.