ILR ‘Faces of Lawsuit Abuse’ Campaign Hits the Silver Screen
Now playing at a theater near you–videos featuring everyday Americans who have been victimized by abusive or frivolous lawsuits. The trailers will run before feature movies in theaters throughout the month of May.
The series of two-minute videos were produced by the U.S. Chamber's Institute for Legal Reform (ILR) as part of "Faces of Lawsuit Abuse" — a multimillion-dollar national TV, Internet, and radio ad campaign.
"Lawsuit abuse and the harm it brings to our citizens and small businesses is one of the great American tragedies today," says ILR President Lisa Rickard. "That's why the silver screen is the perfect venue for the Faces of Lawsuit Abuse trailers. The only difference between the feature presentation and these short films is that the damage, the costs, the winners and losers that are featured aren't fiction–they're true stories."
One trailer features a Maryland pool supply owner who was sued for $750,000 when a federally protected wild goose nesting near his store startled a passerby and caused her to fall. Another highlights a Louisiana small business owner who is facing more than 100 asbestos mass action lawsuits. A third trailer tells the story of a California school basketball facility that was forced to close when it could not afford to fight a lawsuit brought by a guest, and a fourth features a Colorado couple whose seven-year-old son was sued by an adult skier over a minor accident on a ski slope.
The trailer campaign will start on May 11 in four Washington, D.C. movie theaters before being rolled out in additional select cities.
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