A Chamber Member's Story

As the chief executive officer of America's Blood Centers (ABC), Jim MacPherson's secret to success is keeping ABC's word. "We deliver on what we promise." Established in 1962, ABC is a network of 76 nonprofit, community blood centers that operate more than 600 collection sites in 45 states and provide nearly half of the United States' volunteer donor blood supply. ABC members subscribe to a community-based blood banking philosophy, ensuring that donor blood reaches community members first and that any excess goes to other communities in need.

ABC has succeeded by partnering with organizations that have a national presence. It helps National Program sponsors design blood donation drives to encourage their employees to give blood through ABC's member centers. ABC works with Saturn, Federated Department Stores, Exxon Mobil, MetLife, and Johnson & Johnson, among others.

"We have to communicate to organizations why they would want to hold a blood drive," says MacPherson, "and fulfill our promise to deliver preliminary and promotional materials so that the sponsors feel well prepared." MacPherson goes on to say that "corporate blood drives help build a positive image of a company among its workforce. And employees with favorable impressions of their company's giving and community service programs behave in ways that benefit the corporation."

Another part of ABC's promise is to strengthen the nation's network of community blood centers. ABC does this through effective communications. According to MacPherson, "We have an excellent message to give. Giving blood helps save lives. One pint of blood can save up to three lives! Our cause is our message."

ABC is also focused on the changing demographics of blood donors. Most blood donors are in their early 30s to mid-50s, have graduated from college, and are active voters. The association is working to expand its outreach to younger audiences. It is also working to diversify the blood supply by getting in touch with people of differing ethnic backgrounds.

ABC constantly invests in keeping its promises to blood donors, corporate partners, and community blood centers. "We work every day to make blood donation a positive experience," MacPherson says.